Free gift on order above ₹10,000!

>>
>>
>>
>>
>>
>>
>>
>>

Welcome to Ruma!

The quality of handmade at its best with the essence of roots. Explore our vast range of craft products made with immense love.

Explore more
Explore more
Explore More
explore more

Celebrate the Joy of Craft!

All the products are intricatedly handcrafted with all the love, efforts and dedication. Each design depicts a beautiful story behind its craft. The intricacy of applique; fascinating embroideries; skillful hand-weaving and various other crafts are fabulously balancing the traditionality with modernity. Your one purchase can support :

30,000+ Women Artisans
150+ Villages
90+ Applique Designs
22+ Embroideries
21+ Communities

Buy Handmade

Featured collection

  • Rs. 2,199.00
    Rs. 2,199.00
    Sold out
  • Rs. 699.00
    Rs. 699.00
    Sold out
  • Rs. 3,149.00
    Rs. 3,149.00
    Sold out
  • Rs. 699.00
    Rs. 699.00
    Sold out
  • Rs. 1,959.00
    Rs. 1,959.00
    Sold out
  • Rs. 699.00
    Rs. 699.00
    Sold out
  • Rs. 5,249.00
    Rs. 5,249.00
    Sold out
  • Rs. 3,149.00
    Rs. 3,149.00
    Sold out
View all

Know us better!

Ruma is developed to provide the traditional craft of India, a well-presented look, and to provide benefit directly to the local community of artisans. A platform raised which states “For the artisans, By the artisans”.

Our Expert artisans!

Sayings

She is a woman who utilized the power of embroidery and saved thousands of women from being helpless. This is an extraordinary story of an ordinary woman.

Amitabh Bachchan (Actor)

Ms. Ruma Devi has been advocating the Rights of Women who make handcrafted products for a nominal wage by helping them from a Self Help Group. Under her, Gramin Vikas evam Chetna Sansthan has expanded to 75 villeges and trained 11,000 artisans so far.

Ramnath Kovind (The Honourable, President of India)

I congratulate Gramin VikasEvam Chetna Sansthan for their remarkable work of providing training andsupport to rural women for producing handcrafted items that have a crazeworldwide, thereby changing the lives of these women.

Ashok Gehlot (Chief Minister, Rajasthan)

She just did not help herself;she helped a lot of women and there cannot be any bigger deed than this.

Sonakshi Sinha (Actress and Singer)

I also became one among thelarge number of fans of Ruma Ji. It would be a privilege for me if I get towork with her someday.

Anamika Khanna (Fashion Designer)

I am so overwhelmed and humbledto see the amazing craftwork of the entire team. Looking forward to a creativelong association ahead.

Anita Dongre (Fashion Designer, Founder of House of Anita Dongre)

Ruma Devi is a true inspirationand role model for youth as well as women. She has proved that limitedresources and opportunities are not obstacles if you are determined enough. Iwish her all the best and her NGO great success.

Rakesh Kumar (Director General, EPCH)

Ruma Devi is an inspiration forall the tribal artisans and has proved herself a fighter and protector ofhandicraft and the artisans. We feel glad to honour her as our GoodwillAmbassador and Chief Designer.

Pravir Krishna (Managing Director, Tribes India)

RumaDevi is truly extraordinary and most inspiring. Her grit, determination, andtalent have established her as a leader who empowers other women. This iswomen's power at its best.

Shobha De (Indian columnist and novelist)