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Welcome to Ruma!

The quality of handmade at its best with the essence of roots. Explore our vast range of craft products made with immense love.

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Celebrate the Joy of Craft!

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Featured collection

  • Heavy Embroidery with Mirror Work Cushion Cover, Multicolor
    Regular price
    Rs. 799.00
    Sale price
    Rs. 799.00
    Regular price
    Rs. 1,260.00
    Unit price
    per 
    Sold out
  • Ruma Devi Collection - Office Wear Kurti with Palazzo
    Regular price
    Rs. 3,149.00
    Sale price
    Rs. 3,149.00
    Regular price
    Rs. 4,478.88
    Unit price
    per 
    Sold out
  • Soof Embroidery Potali, Bag
    Regular price
    Rs. 3,528.00
    Sale price
    Rs. 3,528.00
    Regular price
    Rs. 3,920.00
    Unit price
    per 
    Sold out
  • Heavy Embroidery with Mirror Work Cushion Cover,White
    Regular price
    Rs. 699.00
    Sale price
    Rs. 699.00
    Regular price
    Rs. 1,050.00
    Unit price
    per 
    Sold out
  • Heavy Embroidery with Mirror Work Cushion Cover, Pink
    Regular price
    Rs. 699.00
    Sale price
    Rs. 699.00
    Regular price
    Rs. 1,050.00
    Unit price
    per 
    Sold out
  • Heavy Embroidery with Mirror Work Cushion Cover, Dark Green
    Regular price
    Rs. 699.00
    Sale price
    Rs. 699.00
    Regular price
    Rs. 1,050.00
    Unit price
    per 
    Sold out
  • Applique Grey Design with Kantha Bedcover, White Color
    Regular price
    Rs. 5,649.00
    Sale price
    Rs. 5,649.00
    Regular price
    Rs. 8,398.88
    Unit price
    per 
    Sold out
  • All Floral Applique Cotton Dupatta, White
    Regular price
    Rs. 1,749.00
    Sale price
    Rs. 1,749.00
    Regular price
    Rs. 2,574.88
    Unit price
    per 
    Sold out

Know us better!

Ruma is developed to provide the traditional craft of India, a well-presented look, and to provide benefit directly to the local community of artisans. A platform raised which states “For the artisans, By the artisans”.

Our Expert artisans!

Sayings

She is a woman who utilized the power of embroidery and saved thousands of women from being helpless. This is an extraordinary story of an ordinary woman.

Amitabh Bachchan (Actor)

Ms. Ruma Devi has been advocating the Rights of Women who make handcrafted products for a nominal wage by helping them from a Self Help Group. Under her, Gramin Vikas evam Chetna Sansthan has expanded to 75 villeges and trained 11,000 artisans so far.

Ramnath Kovind (The Honourable, President of India)

I congratulate Gramin VikasEvam Chetna Sansthan for their remarkable work of providing training andsupport to rural women for producing handcrafted items that have a crazeworldwide, thereby changing the lives of these women.

Ashok Gehlot (Chief Minister, Rajasthan)

She just did not help herself;she helped a lot of women and there cannot be any bigger deed than this.

Sonakshi Sinha (Actress and Singer)

I also became one among thelarge number of fans of Ruma Ji. It would be a privilege for me if I get towork with her someday.

Anamika Khanna (Fashion Designer)

I am so overwhelmed and humbledto see the amazing craftwork of the entire team. Looking forward to a creativelong association ahead.

Anita Dongre (Fashion Designer, Founder of House of Anita Dongre)

Ruma Devi is a true inspirationand role model for youth as well as women. She has proved that limitedresources and opportunities are not obstacles if you are determined enough. Iwish her all the best and her NGO great success.

Rakesh Kumar (Director General, EPCH)

Ruma Devi is an inspiration forall the tribal artisans and has proved herself a fighter and protector ofhandicraft and the artisans. We feel glad to honour her as our GoodwillAmbassador and Chief Designer.

Pravir Krishna (Managing Director, Tribes India)

RumaDevi is truly extraordinary and most inspiring. Her grit, determination, andtalent have established her as a leader who empowers other women. This iswomen's power at its best.

Shobha De (Indian columnist and novelist)