Skip to content

Ruma Devi


Your cart is empty

With love, from Ruma Devi & her artisans

Artisanal products for your home and you

Handcrafted styles for women and men

Stay fashionable with unique styles

Unique accents for your look

Made to order

Indulge in the allure of exclusivity with our Made To Order collection. Handcrafted to perfection, these pieces are tailored exclusively for you.

The Ruma Devi difference

In a world where mass-production is the norm, Ruma Devi and her team of women artisans bring you the beauty of heritage crafts, handmade with the kind of care that only comes with tradition. 

Every time you shop our products, you get a one-of-a-kind item with a story behind it – and you empower the artisan who’s made it for you with love.

Our mission statement

We envision a world where the richness of Indian crafts weave their magic on a global scale. A world where artisans are hailed as the artists that they are, with their skills receiving due recognition and reward.

How the needle and thread transformed a community

From a Rajasthani village, Ruma Devi emerged as a beacon of hope. Craft became her refuge, supporting her through loss and inspiring a community, uniting women.

Ruma Devi's business acumen propelled them forward. Today, a global brand captivates ramps worldwide.


Resilience ignites creativity


Inspiring applique artistry


Thread Artistry Genius


Thriving against odds


How we empower our artisans

Today, our team has 30,000+ women artisans from over 21 communities, across more than 150 villages.
Keeping them happy, healthy and professionally fulfilled are our top priorities.


We host frequent health camps and eye screenings to ensure they put their physical well-being first.


We offer student scholarships and digital literacy programs so that they can keep learning and upskilling.


With solar lights, stitching machines, smartphones and more, we ensure they are equipped to do their best work.

Covid relief

With ration kits, sanitation kits and oxygen cylinders, we ensure health concerns never leave them vulnerable.

Encouragement from Stalwarts

Ramnath Kovind,

Former President of India

"Ruma Devi's unwavering advocacy for the rights of women artisans is commendable."

Anita Dongre,

Fashion Designer

"I am deeply moved and humbled by the exceptional craftwork of Ruma Devi and her team."

Amitabh Bachchan,


"Ruma Devi has uplifted countless women from helplessness, making her a force in the fashion world."

Anamika Khanna,

Fashion Designer

"Becoming a fan of Ruma Ji was inevitable for me. She is an inspiration to the fashion industry."

Ashok Gehlot,

Chief Minister, Rajasthan

"I congratulate GVCS for their contribution to the world of handicrafts & showcasing the talent of rural women."

Awards and accolades

March 2019

Won Nari Shakti Puraskar from the President of India

July 2019

Named the Designer of the Year by TFI - Fashion Show

September 2019

Titled 'Karamveer' by Amitabh Bachan at Kaun Banega Crorepati

January 2020

Awarded the Janaki Devi Bajaj Puraskar

Our Retail Partners